Cristiano Ronaldo is the latest star to link up with the digital investment world. PSG and many other clubs have used cryptocurrency as a way to bring fans closer. Research shows that almost all of the Premier League’s 20 clubs had at least one crypto sponsor. Can one of the world’s most popular sports leagues give cryptocurrency even more legitimacy?
Crypto is becoming an essential tool for these sports clubs.
It’s not just the premier league, FC Barcelona, Paris Saint-Germain, and the Miami Dolphins are also embracing crypto.
Bitcoin is a decentralised currency that offers transparency and cross-border transacting, which is ideal for these sports clubs’ international fan base. It allows sports clubs to show greater transparency in their business dealings and be held accountable to their stakeholders. This builds trust with fans, sponsors and investors. Also, it allows for the diversification of holdings and potential growth in the future. Sports fans can also purchase paraphernalia, collectables and tickets via secure crypto purchases on the blockchain.
We could see this union catapult both sports and digital currency sectors into a time of growth and innovation, which provides confidence for current investors in digital currency.